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Destinations in Vietnam have a strong appeal to international tourists with diverse travel needs. European tourists love traveling to this lovely country for the richness of travel experiences, from the thriving street life, ancient historical sites... to the paradise resorts. They choose Vietnam tour to find new things that cannot be found in their country.
International tourists choose Vietnam to enjoy tropical beaches. Source: Toquoc
This is even more evident when recently, Vietnam is the third fastest-growing Asian destination in accommodation searches from European tourists on the digital travel platform Agoda. If you are curious about the reasons behind this impressive result, Asia King Travel will make you want to go check it out yourself in the article below!
Agoda is an online booking platform focusing primarily on the Asia-Pacific region. The platform often provides reviews and comments about destinations, helping travelers make the most informed choices. Agoda has just released a report on the number of accommodation searches by European travelers to Asian countries in April 2024.
According to Agoda's data in April, there was a 52% increase in accommodation searches by European travelers for Asian travel this summer. Malaysia recorded an 89% increase in searches. Japan ranked second with a 71% growth compared to last year. Vietnam came in third, with a 66% increase in searches from European travelers.
Agoda's reported photo about popular destinations in Vietnam for Europeans
More specifically, the three most searched destinations in Vietnam by European travelers are Ho Chi Minh City, Hoi An, Nha Trang because of the perfect combination of relaxation, adventure and culture. These three destinations are also ideal choices for travelers looking to make the most of their long Vietnam summer vacation.
In contrast, Agoda users from France, Germany, the UK, the Netherlands, and Spain are the markets with the highest number of searches for travel to Vietnam. This shows that more and more countries are recognizing Vietnam as a friendly and hospitable tourist destination. These are countries with developed economies promising to bring revenue growth to Vietnamese tourism.
Suggested for you: Hoi An & Cua Dai Beach Holiday
Mr. Vu Ngoc Lam, Director of Agoda Vietnam shared: "The increase in searches for Vietnamese tourism compared to last year demonstrates the growing attraction of Vietnam to European tourists. It's great that more and more European tourists are choosing Vietnam as their summer vacation destination."
According to the Vietnam National Administration of Tourism, the total number of international visitors to the country reached 6.2 million in the first 4 months of 2024, a 68.3% increase compared to the same period in 2023. This is an extremely impressive growth rate that any country would wish to achieve. This figure was achieved thanks to tourism promotion events held by provinces and cities across Vietnam.
The number of tourists to Vietnam has surged just after COVID-19. Source: VOV
In addition, there have been efforts to open Vietnam to international tourists. In the 15th annual White Book edition published in January 2024, European Business Association in Vietnam (EuroCham) proposed many recommendations for Vietnamese tourism, including continuing to propose "Visa exemption for all countries in the European Union".
EuroCham said that this is a group of middle and high-income tourists, including retirees looking for long vacations, who love to experience the new culture and explore the diverse landscapes of Vietnam for longer periods. Also, they are willing to pay a lot of money for high quality services.
Vietnam's long and fascinating history is a major draw for many visitors. Two out of three most searched cities in Vietnam are rich in culture. In Ho Chi Minh City alone, more than half of international visitors come to the city mainly to explore the culture. Many famous relics and typical places such as Independence Palace, Cu Chi Tunnels, Notre Dame Cathedral, etc, have been exploited into destinations in city tour programs.
Foreign tourists enjoy novel local cultural experiences. Source: Bao Tin Tuc
Based on this trend, the tourism industry has closely coordinated with city authorities to organize cultural tourism programs and products. In city tours, visitors can also experience and learn more about the cultural characteristics, lifestyle and people of Ho Chi Minh City through thematic photo exhibitions. The activity has received positive feedback from visitors of different ages.
Though compact in size, Vietnam is blessed by nature with magnificent landscapes alluring visitors from all over. Vietnam is proud to be an attractive tourist destination on the world map. However, it comes with challenges to developing sustainable ecotourism, responsibility for environmental protection.
Sustainable tourism is the best way to retain tourists
In reality, international tourists often have high spending power, but they value green and safe tourism. Understanding the preferences of international visitors, services such as renting off-road vehicles to explore nature, along with environmentally friendly accommodations, have been increasingly developed in recent years. Thanks to this, Vietnam tourism has welcomed tourists from new countries.
Now, food is no longer just a factor in serving the basic eating needs of tourists but has gradually become one of the main purposes of tourism trips. It strongly influences the choice of destination and stimulates tourists' spending ability. Therefore, there is no reason why Vietnam should not take advantage of culinary strengths to promote tourism appeal, especially when Vietnamese cuisine has been continuously honored internationally.
Many foreigners have spread Vietnamese cuisine around the world. Source: Sonny
Readers of the world's largest travel platform Tripadvisor voted Hanoi as one of the top 20 culinary destinations in the world in 2023. Previously, many famous Vietnamese dishes such as pho, banh mi, bun cha, etc. have been praised by international friends. This further confirms that Vietnamese cuisine is a resource creating a comparative advantage to enhance the country's competitiveness on the world tourism map.
By leveraging strengths while organizing tourism promotion events, travelers from Europe in particular and other countries in general have shown interest in Vietnam. This growth is a positive signal for the Vietnamese tourism industry, also an opportunity for Vietnam to introduce beauty and diversity to more potential customers. Contact Asia King Travel if you want to taste Vietnam’s timeless charm.
