Thailand beats Malaysia becoming the most-visited destination

Created by Huy Hoang at 2024-07-24 12:25:42 , Updated by Mai PHAM at 2024-08-02 16:01:38
Over the past few years, Thailand has been the most-visited place attracting travelers. In 2024, Thailand has taken over Malaysia becoming destination in Southeast Asia

Thailand, the most-visited country, had welcomed 23,4 million international arrivals, making it the most popular destination in Southeast Asia in 2024.

So let’s go with Asia King Travel to discover “Why Thailand beats Malaysia to become the most-visited country in Southeast Asia?”

Thailand travel guide

Thailand travel guide (Source: Lonely Planet)

Thailand’s Tourism Industry

Tourism plays a key role in Thailand's economic growth. After the closure order was issued, it immediately affected the economy. Because income from tourism contributes up to 23% of total GDP. After the Covid-19 epidemic struck, the number of international visitors to Thailand plummeted by 83%, to 6.7 million (2020).

Thailand has seen growth since Covid-19, but has not yet recovered like in 2019, with 11 million international tourists in 2022. Vietnamese tourists come to Thailand, accounting for 4.4% in 2022 and 3.3% so far this year.

Visitors travel to Thailand

Visitors travel to Thailand (Source: toptour)

Key factors contributing to its success

Diverse culture and long history

Because it is an ancient land, Thai culture is always highly appreciated for its sustainability and diversity. From buildings to life, people clearly show their own characteristics that make visitors excited. With the typical Thai language and festivals and strange greetings, it will bring unforgettable impressions to you the first time you visit.

Famous cuisine worldwide

In Thai culture, food is an indispensable element that creates the characteristics of this land. Dishes in Thailand often have rich flavors, using spicy and colorful spices. The harmonious combination of simple ingredients and unique cooking methods of indigenous people, gives tourists a very different cuisine. Some dishes that visitors can try in Thailand: Tom Yum, Spicy Ribs, Thai milk tea, Khao Soi, Pad Thai,...

Khao Pad Thailand

 Khao Pad Thailand ( Source: ChillThai )

Beautiful coastal beaches

Thailand, the most-visited country, is world-renowned for its immense natural beauty, which includes lush forests, beautiful mountains, and breathtaking oceans. One of the examples is the Andaman Sea in the south, which boasts azure waters  attracts international travelers, best enjoyed between November to April when the monsoon season is absent. It’s a great destination for travel from November to April when the sea is beautiful, and the weather is rain-free.

The beatiful of Maya Bay

The beatiful of Maya Bay ( Source: Baonhandan )

Affordable travel costs 

The cost of everything in Thailand is cheap, suitable for tourists who want to experience it. Foreign travelers could explore everything from local food to luxury meals with a suitable budget. Accommodation and ticket flights  cheaper than  other countries. 

Read more: How much does it cost to travel to Thailand?

The hospitality and friendliness of the local people

Thai people are genuinely hospitable, but there are also a few of their customs and traditions that you should pay attention to to create friendliness towards the people here. What is easily seen in traditional Thai culture is the Wai greeting gesture, a gesture of clasping hands as if praying, along with a warm smile.

The authority attracting potential tourists about visa policy

Having 93 countries and territories was published in the Royal Gazette on the evening of July 15 and took effect immediately.

Passport holders of the listed countries and territories can stay in the country for a maximum of 60 days and can apply to extend their stay for up to a further 30 days.

The new policy took effect immediately after Thai Interior Minister Anutin Charnvirakul and Thai Prime Minister Srettha Thavisin signed the directive.

A passport of Thailand

A passport of Thailand ( Source: Visahochieu.vn)

The Tourism Challenges of Malaysia

Slower growth compared to Thailand : Thailand has many more famous and diverse tourist destinations, such as beaches, islands, culture, and cuisine.

Thailand's tourism infrastructure developed earlier and more fully. In addition, tourism promotion policies and strategies are more active and effective.

Petronas Twin Towers in Malaysia

Petronas Twin Towers in Malaysia ( Source: IVIVU.com )

Thailand, the most-visited country, has a more stable security and safety environment than Malaysia. However, Malaysia is also making efforts to improve infrastructure, diversify tourism products and improve policies to attract tourists, hoping to narrow the gap with Thailand further.

Furthermore, due to the cultural diversity in Malaysia, the cuisine has also become rich. You will be able to enjoy many extremely diverse and unique dishes with mixed flavors, harmoniously combining local cuisine with the cuisine of other countries.

Read more: Top 10 must-try dishes that represent Malaysian cuisine

As a typical tropical paradise located right in the heart of Southeast Asia, Malaysia is an extremely charming and attractive country for tourists around the world because of the harmonious combination of natural scenery and natural beauty. cultural diversity of many different ethnic groups and cultural beliefs. 

Koh Phi Phi

 Koh Phi Phi Islands ( Source: Hotels.com )

Comparison of tourism statistics

The number of international visitors to Thailand always ranks first among Southeast Asian countries. The people who came to Thailand received around 23,4 million visitors in 2024

The number of visitors from Malaysia, China, Korea and India stood at 3,8 million; 2,9 million; 1,4 million and 1,35 million, respectively.

Malaysia, which became the regional tourism ranked behind Thailand with the people who come from different countries, received 13 million visitors in 2024, according to data from its tourism ministry of Tourism and Sports.

Tourists at the Golden Pagoda

 Tourists at the Golden Pagoda ( Source: Vietravel )

Tourism revenue

Thailand's increasing earnings: revenue up to 27,7 billion USD, equal to 66% compared to the same period in 2019 when this country welcomed 39.8 million visitors. In 2024, Thailand is expected to welcome 35 million international visitors and reach 56 billion USD in tourism revenue.

Bath Thai

 Bath Thai ( Source: Internet)

Conclusion

Being the most-visited destination  in Southeast Asia gives Thailand  the chance to promote tourism, culture, cuisine and improve the economical country.

We hope this post helped you to extend your knowledge about Thailand. If you have any questions about the Thailand tour or other tours, please contact us to receive the earliest advice and support.

Read more: Thailand excursions

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